Gok’s Fashion Fix
Channel 4
Channel 4
Looking for exclusive access to celebs and their wardrobes? Insider access to top end fashion and the best designers on the block? Trying to achieve ‘that’ look for less? Well look no further, as the fashion juggernaut that is Gok’s Fashion Fix comes to Channel 4 this summer.
Presented by renowned stylist GOK WAN, the man with his finger on the fashion pulse, with support from fashion icon ALEXA CHUNG, the show delves head-first into the world of fashion, looking at everything from designer style to high street chic, and getting up close and personal with celebs and the public, culminating in the crowning of the ‘UK’s most stylish person.’
Gok’s Fashion Fix has secured exclusive and intimate access to the lives and wardrobes of some of the world’s most iconic stars from the world of fashion and entertainment, such as the legendary JOAN COLLINS, Hollywood It girl MISCHA BARTON and former Spice Girl GERI HALLIWELL, filming either at their houses or at another chi-chi location, Gok interviews these household names on all things fashion and takes a peek in their drawers!
Trendy twosome Gok and Alexa will also travel the globe to get up close and personal with some of the hottest designers on the planet such as JEAN PAUL GAULTIER, KARL LAGERFELD for Chanel, ROBERTO CAVALLI, LUELLA, MISSONI and CHRISTIAN LACROIX amongst others. Designers will be revealing where they get their inspiration, their trend predictions and their own personal style
While designer price tags might be out of the question for most of us, for Gok that’s no barrier to style and he’ll prove you don’t need a fortune to look fabulous. His challenge is to show us all how to get designer looks for less and each week viewers will get a step-by-step guide on how to get style.
When it comes to style, the UK enjoys an enviable worldwide reputation for its street style. In his bid to find the UK’s most stylish person - Gok will be scouring the UK taking his TRAVELLING CATWALK to seven cities including Edinburgh, Cardiff and Birmingham, to find finalists to take part in a grand final in front of a studio audience. The sassy and stylish winner will be crowned at the end of the series.
Alexa, a rising fashion star in her own right, also hosts another must-see section for all dedicated followers of fashion where she and her team ROAD TEST all the hottest and newest trends. Alexa and her team of testers will be checking out everything from stilettos to swimwear, ‘invincible’ suits and most shockingly, the return of polyester!
Part of the new show will see Gok presenting in front of a live studio audience, where mass participation is the order of the day! Whether it’s trying the newest lipsticks, mini makeovers or cutting edge hair cuts, Gok and his team will leave no fashion stone unturned.
The studio audience will also get the opportunity to meet the celebrity guests, who will be dropping by the studio to discuss with Gok an item of clothing that they are most remembered for in their illustrious careers.
PROGRAMME STRAND ELEMENTS:
GOK MEETS
Each week Gok will be given unparalleled access into the lives – and wardrobes – of some of the world’s most iconic stars from the world of fashion and entertainment. Guests who’ll be swinging open their closets include the legendary JOAN COLLINS, Hollywood IT girl MISCHA BARTON, rock royalty KELLY OSBOURNE and former Spice Girl GERI HALLIWELL, with other high-profile fashionistas soon to be revealed! Visiting them in various glam locations, Gok chats to these household names about all things fashion and takes a peek in their drawers! Each week the special guest will also join Gok in the studio as reveal yet more about what their style says about them as they’re put through their fashion paces! Each celeb will bring with them a statement piece for which they are known and will invite a lucky member of the audience to ‘Squeeze Into These’ - to find out if slipping into the item in question magically transforms their style!
COUTURE DESIGNERS
Travelling the globe each week, Alexa will meet some of the world’s top designers and most influential movers and shakers in the high-octane world of high-end fashion. From Milan to Florence and Couture Week in Paris, Alexa will speak intimately with fashion luminaries including ROBERTO CAVALLI, KARL LAGERFELD at CHANEL, LUELLA, CHRISTIAN LACROIX, MISSONI and JEAN PAUL GAULTIER. In each instance Alexa will set out on a journey to discover what really inspires them in their designs, and indeed what type of girl they like to design for. They’ll also share their insights into trend predictions and reveal secrets we never knew about their own personal style.
FASHION FACE OFF
Gok will call on some of the most important women in the fashion buying world each week, bringing together a fashion super panel to analyse how the top designers have interpreted the latest trends as they champion the designer creations at the cutting edge of fashion.
These leading lights of fashion are:
Marigay McKee - Fashion and Beauty Director at Harrods
Lina Basma - Fashion Buyer for Selfridges
Erin Mullaney - Fashion Buyer for Browns
Brix Smith-Start - Co-Founder and Buyer for Start Boutique
A range of ‘of the moment’ fashion trends will be interpreted by the Gok’s Fashion Fix team of fashion experts, including:
Romantic
Summer Brights
Sex And The City
Life’s A Beach
Red Carpet
Working Girl
Party Time
Autumn/Winter Trends
Having seen how the high-end designers tackle the trends, it will then be down to Gok to rise to the challenge to see how the high street takes on delivering the same trends to an equally fashion-hungry, but more budget conscious, public. A fashion face-off on the centre stage catwalk follows, with models wearing the very best of designer clothing and Gok’s high street choices. Can you tell the difference? Without knowing which collection is which, it’s then up to the audience take a vote on which is the best collection.
TRAVELLING CATWALK
Gok’s Travelling Catwalk has traversed the country, stopping off in Cardiff, Bristol, Birmingham, Liverpool, Edinburgh, Newcastle and Brighton on its mission to find the UK’s most stylish person. Hitting high streets around the UK, Gok’s out to unearth the fashionistas-in-waiting to strut their stuff on the catwalk and prove that style has nothing to do with age, looks or class: you either have it or you don’t!
The cream of the fashion crop from around the country will then win a place in the grand final, with the chance to be crowned the most stylish person in Britain and win a fabulous fashion prize. With both men and women eligible, the race is on as to who will have the originality, flair and confidence to flaunt it and become a fashion icon overnight!
THE ROAD TEST
Alexa Chung and her team will pound the pavements to Road Test the latest and greatest trends, styles, products and accessories for fashion followers everywhere. They’ll be putting fashion through its paces – literally. From high-speed stiletto races to swimwear trials testing ‘boob slippage’ nothing will go un-tested! Alexa will also line up a bunch of butch blokes from a rugby team to test out ‘invincible’ suits and most shockingly, will oversee the return – or revenge – of polyester!
AUDIENCE PARTICIPATION
On Gok’s Fashion Fix, mass participation from the studio audience is the order of the day! Whether it’s trying the newest lipsticks, mini makeovers or cutting-edge hair cuts, Gok and his team will leave no fashion stone unturned.
WOULD YOU RATHER
Alexa will put a fashion choice under the microscope each week to present the studio audience with a choice of what trend they prefer – is it surfer shorts or trunks, long versus short or brights versus black? Two super fit male models will strut their stuff each week to tempt the audience into making their selection of what’s hot.
MUST HAVES
It’s a case of the fairy Gok-mother when Gok delves into his goody bags each week to pass out extra special treats to the most fashion hungry members of the studio audience! With contacts in all the right places, Gok has insider access to the latest styles, hottest new items and accessories before they hit the stores and is sharing the spoils - Gok is the man with the Must Haves!
