Bookaboo!

ITV Press Centre

CITV

CITV is backing the National Year of Reading 2009 initiative to promote child and adult literacy in the UK by launching a brand new series called Bookaboo!, a multi-platform live action and animation series about a famous drum-playing rock puppy who can’t perform his drum solo unless someone reads him a story.

Bookaboo! will feature celebrity guests who meet Bookaboo backstage and help him out by sharing a story with him. These soon-to-be-announced celebrities will become Storytime Ambassadors for the National Year of Reading 2009.

With an increasing number of parents lacking confidence in their own literacy skills and one in five children leaving primary school unable to read, the series highlights the fun that adults and children can have, as well as the educational benefits, if more parents read aloud with their kids at home – as underlined by the programme’s tag line: “A story a day or I just can’t play”.