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ITV Launches Simulcast Streaming Service for iPhone

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ITV Launches Simulcast Streaming Service for iPhone

ITV1 & ITV2 content, plus 2010 FIFA World Cup action delivered via ITV web app

ITV today announced the launch of its simulcast streaming service of ITV1 and ITV2 for the iPhone.  The free, ad-funded web app, accessed via the web browser at www.itv.com/watchITV/iphone, will stream all ITV’s content* from ITV1 and ITV2, via 3G and wifi technology, and can be displayed as an ITV brand icon on the iPhone desktop.  The ITV web app goes live on 11 June, 2010, in time for the kick off of the 2010 FIFA World Cup.

In addition to ongoing streaming of ITV1 and ITV2 on iPhone, the ITV web app, will allow football fans to watch matches from this year’s World Cup on the move. The initiative marks the first time any UK broadcaster has televised the tournament on the iPhone.  All the games to be broadcast on ITV1, and further matches to be broadcast on ITV4, will be available to view via iPhone. 

Developed with Red Bee Media, the ITV web app will be monetised through pre-roll advertising as well as by clickable horizontal banners.  The advertising for the launch of the ITV web app, and for its first three months, has been exclusively negotiated by Mediacom and M4C. And as well as screening the latest football action, the ITV web app will also include schedule information, provided by Red Bee Media’s broadcast data services.

Ben McOwen Wilson, Director of Online and Interactive at ITV, said: “Our aim at ITV is to make our content available when and where our viewers want to watch it. The ITV web app will enable iPhone users to find and watch their favourite ITV content, on the go and with this year’s World Cup fast approaching, iPhone football fans now have a new way to watch with the latest action.

“As the only UK broadcaster to screen the World Cup on mobile, this application offers advertisers a dynamic way to interact with viewers and puts ITV at the forefront of mobile VOD.”

Alan Wright, Chief Commercial Officer, Red Bee Media, adds: “The ITV web app is a compelling offering that, using our sophisticated metadata platform, Teleview, provides ITV viewers with a much richer, branded service than other video streaming options.  The delivery of the ITV web app, in time for the World Cup, has brought together our creative, data and media management services and perfectly demonstrates Red Bee Media expertise in executing a multiplatform strategy.”


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